Marketing

MARKETING INFORMED BY FAITH

Our program unites the art of marketing with a commitment to truth in all matters. We uphold the responsibility of those within business generally and marketing in particular to value the dignity of the human person, the common good, subsidiarity and solidarity, as well as to respect ownership as stewardship.

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MARKETING INFORMED BY FAITH

Our program unites the art of marketing with a commitment to truth in all matters. We uphold the responsibility of those within business generally and marketing in particular to value the dignity of the human person, the common good, subsidiarity and solidarity, as well as to respect ownership as stewardship.

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Skills You will Gain

1. Marketing research. You’ll do live case studies for class, so you can see theory at play in the world and identify what makes a campaign succeed.

2. Product placement. Learn strategies for making products accessible to consumers.

3. Sales. When you integrate sales skills into your marketing, you can better connect with both clients and consumers, and make your strategy more successful.

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ADMISSIONS

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MEET THE FACULTY

Assistant Professor of Business & Psychology

Email:

mary.hunt@avemaria.edu

Phone:

(239) 304-7128

Office:

Henkels 2030

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Assistant Professor of Business & Finance

Email:

timothy.iijima@avemaria.edu

Phone:

(239) 304-7923

Office:

Henkels 3067

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Chair of the Economics Department; Associate Professor of Economics; Director of Online Education

Email:

gabriel.martinez@avemaria.edu

Phone:

(239) 280-1611

Office:

Prince 111

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Chair of the Business Department; Executive-in-Residence

Email:

john.may@avemaria.edu

Phone:

(239) 280-1652

Office:

Henkels 2020

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Director of Marketing; Adjunct Professor of Business

Email:

neil.watson@avemaria.edu

Phone:

Office:

Canizaro Library 365

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Ungarino Associate Professor of Marketing & Entrepreneurship

Email:

peter.whalen@avemaria.edu

Phone:

(239) 280-1694

Office:

Henkels 2046

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FAST FACTS

INTERNSHIPS & CAREERS

Marketing is a high value major as a specialty within business. Students pursuing this major are eligible to pursue internship opportunities with profit or nonprofit organizations to assist organizations to better brand themselves and to build relationships with those they serve. Marketing is tailored for those seeking careers as entrepreneurs seeking to start up their own projects or organizations, for careers in fundraising and outreach within nonprofits, as well as for those seeking a vocation within more traditional business organizations.

REQUIRED COURSES

Typical Order of Required Courses for the Major

BUSN 201 Principled Entrepreneurship

ACCT 201 Financial Accounting

ACCT 202 Managerial Accounting

ECON 201 Principles of Macroeconomics

ECON 202 Principles of Microeconomics

FINC 201 Fundamentals of Finance

STAT 230 Applied Statistics

BUSN 303 Management and Ethics

BUSN 340 Business Law I

BUSN 368 Quantitative Business Analysis

MKTG 200 Marketing (previously offered as BUSN 304)

MKTG 335 Consumer Behavior

MKTG 350 Marketing Research

MKTG 450 Advertising and Digital Marketing

BUSN 490 Strategic Management/Business Capstone

Required Courses for the Minor

MKTG 200 Marketing

MKTG 335 Consumer Behavior

MKTG 350 Marketing Research

MKTG 450 Advertising and Digital Marketing

STAT 230 Applied Statistics

DEPARTMENTAL MESSAGE

Welcome to the Marketing major! The distinctive character of this program is its commitment to marrying the art of marketing with a commitment to communicate truth in all matters. Within the context of a Catholic liberal arts university, it also upholds the responsibility of those within business generally and marketing in particular to value the dignity of the human person, the common good, subsidiarity and solidarity, as well as to respect ownership as stewardship. Marketing can be a significant vocation through which to serve humankind and the Church in the pursuit of truth. We look forward to having you be a part of it.

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Marketing

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Sunny skies, warm temperatures, a beautiful campus. What more could you want? How about a community-like atmosphere, quality instructors who care about your success, a wealth of spiritual activities, expert career guidance… and that’s only the beginning. Imagine your future at AMU. It all starts by filling out our free application today.

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