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Ave Maria University
Undergraduate Major

Marketing

Our program unites the art of marketing with a commitment to truth in all matters. We uphold the responsibility of those within business generally and marketing in particular to value the dignity of the human person, the…

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MARKETING INFORMED BY FAITH

01

Overview

MARKETING INFORMED BY FAITH

Our program unites the art of marketing with a commitment to truth in all matters. We uphold the responsibility of those within business generally and marketing in particular to value the dignity of the human person, the common good, subsidiarity and solidarity, as well as to respect ownership as stewardship.

Skills You will Gain

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Chapter 02

Skills You will Gain

1. Marketing research. You’ll do live case studies for class, so you can see theory at play in the world and identify what makes a campaign succeed.

2. Product placement. Learn strategies for making products accessible to consumers.

3. Sales. When you integrate sales skills into your marketing, you can better connect with both clients and consumers, and make your strategy more successful.

Dive Deeper

Inside the Marketing Program

Emily Howell, Ed.D.

Emily Howell, Ed.D.

Assistant Professor of Business

Email: emily.howell@avemaria.edu

Phone: (239) 280-2482

Office: Henkels 3067

Peter Whalen, Ph.D.

Peter Whalen, Ph.D.

Ungarino Associate Professor of Marketing and Entrepreneurship; Director of Marketing

Email: peter.whalen@avemaria.edu

Phone: (239) 280-1694

Office: Henkels 2046

Take the Next Step

Ready to begin your journey in Marketing?

Apply today, request more information, or talk with an admissions counselor about how this program fits your vocation.