The major in Marketing teaches students to think about brands strategically, communicate the institutional brand, study and draw conclusions from consumer behavior, evaluate marketing strategies and issues ethically, and implement marketing strategies in online settings. As marketing focuses upon consumers or client organizations and their needs, its goals are to identify these needs, to provide a product or service meeting those needs, and to analyze how and where products can be positioned to best reach consumers.

Marketing includes marketing research: the discipline of identifying customers’ desires, which increasingly involves statistical techniques, and matching suitable products to satisfy those needs. Microeconomic and psychological concepts and techniques are also involved in the selection of a price structure, perceived by the customer as fair, which contributes to the firm’s profit goals. Moreover, marketing involves product placement, or putting the product where it can be easily accessible to consumers. It also entails the pursuit of sales by developing relationships with buyers that will facilitate the purchasing decision. Hence, the field of marketing encompasses product development, pricing, distribution, promotional elements and relationship building. Without the sales and marketing function, an organization’s revenue generation is hampered, which, in turn, means a firm cannot serve persons and the broader community well.

Other majors in our department:
Business Administration
Global Affairs & International Business

Explore the Marketing Program

Welcome to the Marketing major!  The distinctive character of this program is its commitment to marrying the art of marketing with a commitment to communicate truth in all matters.  Within the context of a Catholic liberal arts university, it also upholds the responsibility of those within business generally and marketing in particular to value the dignity of the human person, the common good, subsidiarity and solidarity, as well as to respect ownership as stewardship.  Marketing can be a significant vocation through which to serve humankind and the Church in the pursuit of truth.  We look forward to having you be a part of it.

Outcome 1: Students will learn to manage the marketing process and create value for the organizational and all stakeholders.

Outcome 2: Students will demonstrate multi-channel communication skills including oral, written, audio/visual and digital.

Outcome 3: Students will apply consumer behavioral theories in projects and live case studies.

Outcome 4: Students will evaluate and assess the legal and ethical rami cations of their actions and decisions.

Outcome 5: Students will leverage digital tools to support successful business decision-making, organizational communication, business operations and customer relations.

In addition to the core curriculum, marketing majors take the following courses:

  • ECON 201 Principles of Macroeconomics
  • ECON 202 Principles of Microeconomics
  • ACCT 201 Financial Accounting
  • ACCT 202 Managerial Accounting
  • FINC 301 Fundamentals of Finance
  • STAT 230 Statistics
  • BUSN 303 Management and Ethics
  • BUSN 340 Business Law I
  • MKTG 200 Marketing (taught twice a year – previously BUSN 304)
  • MKTG 300 Integrated Marketing Communications
  • MKTG 335 Consumer Behavior
  • MKTG 350 Marketing Research
  • MKTG 450 Advertising and Digital Marketing

See the Academic Catalogue for course descriptions

Marketing is a high value major as a specialty within business.  Students pursuing this major are eligible to pursue internship opportunities with profit or nonprofit organizations to assist organizations to better brand themselves and to build relationships with those they serve.  Marketing is tailored for those seeking careers as entrepreneurs seeking to start up their own projects or organizations, for careers in fundraising and outreach within nonprofits, as well as for those seeking a vocation within more traditional business organizations.

Mary Hunt, Ph.D. (candidate)

Assistant Professor of Business & Psychology, Internship Coordinator
Education: B.A., Political Science & Spanish, Wellesley College; M.B.A., Marketing, Washington University; M.S., Industrial/Organizational Psychology, Illinois Institute of Technology; Ph.D. (candidate), Industrial/Organizational Psychology, Illinois Institute of Technology
Office: Henkels 2030
Phone: (239) 304-7128

Gabriel Martinez, Ph.D.

Chair of the Economics Department, Associate Professor of Economics and Director of Online Education
Education: B.A., Interdisciplinary Studies, University of South Carolina; M.A., Economics, University of Notre Dame; Ph.D., Economics, University of Notre Dame
Office: Henkels 2056
Phone: (239) 280-1611
Curriculum Vitae: Download


Michael New, Ph.D.

Associate Professor of Economics
Education: B.A., Government, and Economics Modified with Mathematics, Dartmouth College; M.S., Statistics, Stanford University; Ph.D., Political Science, Stanford University
Office: Canizaro Library 219
Phone: (239) 280-1569

Peter Whalen, Ph.D.

Associate Professor of Marketing and Entrepreneurship 
Education: Ph.D., Marketing, University of Oregon, M.B.A., Business Administration, Saint Louis University, B.S., Marketing, Florida State University
Office: Henkels 2046
Phone: 280-1694

Frank Shepard, D.P.S.

Chair of the Business Department, Associate Professor of Finance
Education: B.S., Accounting, Bentley College; M.B.A, Finance, Columbia University Graduate School of Business; D.P.S., Finance & International Economics, Pace University
Office: Henkels 2020
Phone: (239) 304-7345

Dorothy Thompson, D.B.A. (Candidate)

Assistant Professor of Business
Education: B.B.A., Accounting, Texas Women’s University; M.S., Finance, the University of Texas at Dallas; M.S., Accounting, the University of Texas at Dallas; D.B.A. (Candidate), Business Administration, Jaucsniville University
Certification: Certified Public Accountant
Office: Henkels 2052
Phone: (239) 280-1662