The major in Communications provides students with a firm foundation in the liberal arts, while it also prepares students to communicate effectively through contemporary channels. Effective communication is relational. It requires an understanding of the contexts and beliefs of others as the foundation upon which a relationship may evolve. It also involves mastery of processes through which messages are disseminated. The program equips students with a deeper comprehension of the assumptions and contexts of targeted audience, while it also sharpens students’ ability to use a variety of mediums, each with unique techniques and crafts, to convey well-crafted ideas or messages.
Students come to better appreciate the audiences, social and political contexts, and the media outlets through which effective messages can be conveyed. Students are trained in the arts of public speaking, argumentative writing, and artistic expression. At the same time, they are offered the opportunity to apply these classic skills to digital and video productions, permitting them to market well-crafted message to targeted audiences.
Explore the Communications Program
Are you interested in rhetoric, public speaking, and marketing? Are you looking for creative outlets through which to communicate artful messages? Are you thinking about a major that will allow for an internship opportunity in which you can put into practice the lessons learned in the classroom? The Communications major is tailored to fit students with these interests, who would like to develop their skill sets into a vocation. Students benefit from the best of a liberal arts curriculum before considering how their communication skills can be adapted to the ever-changing mediums of communication in today’s digital world, while ever being aware of their ethical imperatives to communicate truth in its fullest dimensions.
Outcome 1: Students will demonstrate an understanding of historical and contemporary audiences to whom effective statesmen, authors, religious leaders, and other rhetoricians have crafted and conveyed ideas and messages.
Outcome 2: Students will understand the Church’s teachings on contemporary media and its ethical applications.
Outcome 3: Students will demonstrate proficiency in the arts of rhetoric and public speaking.
Outcome 4: Students will demonstrate proficiency with concepts and practices in marketing.
Outcome 5: Students will be able to write effectively in appealing to targeted audiences.
Outcome 6: Students will be able to use digital, video, social media or related contemporary channels to conveying messages.
Outcome 7: Students will acquire work experience in which the skills and knowledge of the major are applied.
There are 40 credits in the major, consisting of 32 required credits and 8 elective credits.
a. Eight required courses in the major (32 credits):
- COMM 200 Media, Society and the Church
- COMM 230 Rhetoric
- COMM 250 Public Speaking and Public Discourse
- COMM 350 Audio and Visual Productions
- COMM 400 Internship/Clinical in Communications I
- MKTG 200 Marketing
- MKTG 300 Integrated Marketing Communications
- POLT 415 Media and Politics
b. Two major elective courses (8 credits):
- COMM 401 Internship in Communications II
- BUSN 330 Organizational Behavior
- HIST 370 Film and History
- MKTG 450 Advertising and Digital Marketing
- POLT 305 Public Policy
- PSYC 201 Principles and Methods of Psychology
- PSYC 320 Social Psychology
- PSYC 330 Organizational Psychology
- THEA 206 Fundamentals of Acting I
- THEA 207 Fundamentals of Acting II
The Communications major builds within it an internship or clinical experience so that students can begin building a portfolio and acquire professional experience. From this hands-on experience, excellent students may be recommended for positions in television, digital productions, radio, journalism, or other media related work.