Marketing

Marketing

at a glance

Major icon MAJOR Minor icon MINOR

In this exciting major, you will learn how to think strategically about brands and communication, study and adapt to consumer behavior, and position products to respond to their needs. This program will also prepare you to work with client organizations and their needs, and make ethical decisions from a Catholic foundation.

Careers: Advertising, Sales, Public Relations, Market Research

marketing lecture with students

MARKETING INFORMED BY FAITH

Our program unites the art of marketing with a commitment to truth in all matters. We uphold the responsibility of those within business generally and marketing in particular to value the dignity of the human person, the common good, subsidiarity and solidarity, as well as to respect ownership as stewardship.

light bulbFast Fact: The median wage for marketing managers is $142K a year.

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Skills you will gain with

A Marketing DEGREE

    1. Marketing research You’ll do live case studies for class, so you can see theory at play in the world and identify what makes a campaign succeed.
    2. Product placement. Learn strategies for making products accessible to consumers.
    3. Sales. When you integrate sales skills into your marketing, you can better connect with both clients and consumers, and make your strategy more successful.
man brainstorming skills you will gain

CAREER PATHS

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ADMISSIONS

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ACCOUNTING DEPARTMENT

Welcome to the Marketing major! The distinctive character of this program is its commitment to marrying the art of marketing with a commitment to communicate truth in all matters. Within the context of a Catholic liberal arts university, it also upholds the responsibility of those within business generally and marketing in particular to value the dignity of the human person, the common good, subsidiarity and solidarity, as well as to respect ownership as stewardship. Marketing can be a significant vocation through which to serve humankind and the Church in the pursuit of truth. We look forward to having you be a part of it.

In addition to the core curriculum, marketing majors take the following courses:

  • BUSN 201 Principled Entrepreneurship
  • ACCT 201 Financial Accounting
  • ACCT 202 Managerial Accounting
  • ECON 201 Principles of Macroeconomics
  • ECON 202 Principles of Microeconomics
  • FINC 201 Fundamentals of Finance
  • STAT 230 Applied Statistics
  • BUSN 303 Management and Ethics
  • BUSN 340 Business Law I
  • BUSN 368 Quantitative Business Analysis
  • MKTG 200 Marketing (previously offered as BUSN 304)
  • MKTG 335 Consumer Behavior
  • MKTG 350 Marketing Research
  • MKTG 450 Advertising and Digital Marketing
  • BUSN 490 Strategic Management/Business Capstone
Click the button to view our typical 4-year plan.

Marketing is a high value major as a specialty within business. Students pursuing this major are eligible to pursue internship opportunities with profit or nonprofit organizations to assist organizations to better brand themselves and to build relationships with those they serve. Marketing is tailored for those seeking careers as entrepreneurs seeking to start up their own projects or organizations, for careers in fundraising and outreach within nonprofits, as well as for those seeking a vocation within more traditional business organizations.

Kathy Heldman, J.D.

Adjunct Instructor of Marketing

Education: B.A., Communications, University of Michigan; M.S., Telecommunications, S.I. Newhouse School of Public Communications; J.D., Law, Syracuse University College of Law
Email: kathy.heldman@avemaria.edu

Mary Hunt, Ph.D. (candidate)

Assistant Professor of Business & Psychology

Education: B.A., Political Science & Spanish, Wellesley College; M.B.A., Marketing, Washington University; M.S., Industrial/Organizational Psychology, Illinois Institute of Technology; Ph.D. (candidate), Industrial/Organizational Psychology, Illinois Institute of Technology
Office: Henkels 2030
Email: mary.hunt@avemaria.edu
Phone: (239) 304-7128

Gabriel Martinez, Ph.D.

Chair of the Economics Department, Associate Professor of Economics, Director of Online Education

Education: B.A., Interdisciplinary Studies, University of South Carolina; M.A., Economics, University of Notre Dame; Ph.D., Economics, University of Notre Dame
Office: Prince 102
Email: gabriel.martinez@avemaria.edu
Phone: (239) 280-1611
Curriculum Vitae: Download

Frank Shepard, D.P.S.

Associate Professor of Finance

Education: B.S., Accounting, Bentley College; M.B.A, Finance, Columbia University Graduate School of Business; D.P.S., Finance & International Economics, Pace University
Office: Henkels 2020
Email: frank.shepard@avemaria.edu
Phone: (239) 304-7345

Peter Whalen, Ph.D.

Ungarino Associate Professor of Marketing and Entrepreneurship

Education: B.S., Marketing, Florida State University; M.B.A., Business Administration, Saint Louis University; Ph.D., Marketing, University of Oregon
Office: Henkels 2046
Email: peter.whalen@avemaria.edu
Phone: (239) 280-1694

  1. MKTG 200 Marketing
  2. MKTG 335 Consumer Behavior
  3. MKTG 350 Marketing Research
  4. MKTG 450 Advertising and Digital Marketing
  5. STAT 230 Applied Statistics

More to help you

ON YOUR JOURNEY

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CAREER SERVICES

Career Services prides itself on providing students, alumni and employers with the opportunity to connect. No matter where you are in your career search, whether it’s deciding on a path, preparing for your first job interview or working on graduate school or fellowship applications, we can help.

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Catholic Culture

The spiritual life on campus is the beating heart of Ave. Whether it’s attending Mass, receiving the sacraments, participating in retreats or getting spiritual direction, you’ll find the spiritual support you need from the priests and staff of Campus Ministry.

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CORE CURRICULUM

With AMU’s core curriculum, you’ll not only achieve breadth of knowledge, but also depth of knowledge. You’ll encounter the truth about God and His creation more completely through the dynamic interplay of all of the liberal arts, including theology and natural science.

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GO AHEAD AND APPLY!

Sunny skies, warm temperatures, a beautiful campus. What more could you want? How about a community-like atmosphere, quality instructors who care about your success, a wealth of spiritual activities, expert career guidance… and that’s only the beginning. Imagine your future at AMU. It all starts by filling out our free application today.

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